Sadie the bra lady is a north-east legend. She was due to be featured on Channel 4 last night in their Three Minute Wonder slot but they changed it at the last minute so she didn't get her three minutes of fame. Mind you, it's not like she needs it as she's won all sorts of awards for her lingerie shops. Her adverts in the local cinemas up north call her 'The Original Kwik-Fit Fitter' and it's true. I interviewed her once when I was doing my journalism course at Sunderland Uni and she said the only time she ever gets a tape measure out in one of her bra fitting shops is when she's measuring up to put new shelves on her wall. So, how has she managed to sell the perfect fit of bra for over 50,000 women? Ah, that's her secret and I'm not telling. Find out more on the Sadie the bra lady website.