I had a rant at the telly last night when I saw Suggs advertising fish fingers. Nothing wrong with fish fingers, I love 'em and I'm quite fond of Suggs too. But I ranted away when I saw him selling his soul to the adman. Why couldn't he have been advertising something trendy, Doc Marten shoes, Brylcreem - anything but fish fingers? And when I finished my rant my boyfriend said he couldn't understand what I was going on about... and that's when it hit me. I was ranting because seeing Suggs on TV doing an advert, for something as mundane as fish fingers, meant the end of era as I knew it. It reminded me I'm not the 17 year old Madness fan I was once. I'm grown up and so is Suggs. It took a while for the realisation of the rant to hit home but when it did, a lump welled up in my throat and I had a bit of a moment.
If you haven't yet had your youth pulled to pieces by watching Suggs advertising fish fingers, it's online right here.