Saturday, August 09, 2014
Judging a book by its cover
After checking out books by authors I knew, I then started looking and reading spines of books by authors I'd never heard of before. If I liked the title of the book, I'd pull it off the shelf and have a look at the front cover. If it passed that test, by which I mean it didn't have a picture of a stiletto shoe or a champagne glass on it, then I turned the book over and read the blurb on the back. If that seemed ok, by which I mean no sci-fi, history, war or cowboys, then I'd flick open the book at a random page to see if I liked the writing style. And if a book passed all four tests - spine, front cover, back blurb and inside text, I'd buy it.
But even if all tests were passed, if the front or back cover had a recommendation or quote from The Daily Mail or Mail or Sunday, the book went straight back on the shelf, never to be seen again.
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