Magners Pear Cider, the advertisement said on telly, 100% pear, 0% disappointment.
"That's a bold claim", I thought to myself, and quite liking cider and fruit based alcoholic drinks, thought I'd buy a bottle in the supermarket the other week. It was sweet, sickly and tasted artificial.
0% disappointment is a load of old tripe. I'd say my disappointment level was 62%, rising to 95% when I threw the remains of the pear cider away down the sink.